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Jack Jones | RETAIL MANAGER
123 The Street, The Town, The City NG1 234
(01959) 123456 | email@example.com | LinkedIn: @jackjones
I am an experienced retail manager with the proven ability to train and motivate a team, introduce new income-generating ideas, handle complex problems, cut costs, maximise profitability and above all, deliver exceptional customer service. I am looking for a full-time retail management role.
- Competent managing a fast-paced, high volume, retail service environment.
- Proven supervisory & leadership qualities.
- Excellent knowledge of health & safety, security and emergency systems.
- Proven ability to plan and implement shop merchandising, layout and customer traffic flow to successfully maximise sales, customer satisfaction, appearance, image and ergonomics.
- Proven ability to recruit and train the very best people, ensuring they have the capability to deliver above and beyond in their role by developing their operational skills.
- Track record of reducing costs and maximising profiles without sacrificing service.
Costa Coffee, Arnold | May 2016 – date
As Store Manager, I have responsibility for every aspect of the store including the team, the stock, the way we serve, presentation, customer satisfaction and of course the coffee! It is my job to ensure we maximise profit through exceptional customer service and product.
I train and develop the team, control stock to minimise wastage, ensure we are properly staffed and the whole restaurant is gleaming, and make sure each customer leaves us so happy that they want to return. Standards are everything.
- When I took the role, the store was making a loss and about 25% under its targets.
- After 3 months we were achieving targets.
- After 6 months we were exceeding targets by 15%+ and we continue to do so.
- Our store’s customer satisfaction rating has gone from 3.5/5 to 4.7/5.
Assistant Store Manager
Oxfam, Arnold | June 2015 – April 2016
Whilst looking for a full-time paid role, I volunteered at Oxfam for 4 days a week. The main goal of this role is to make as much money as possible to end poverty and suffering. My responsibilities included building, training, retaining and developing a team of volunteers, organising shifts and delegating work, maintaining successful retail processes and merchandising, and creating and interpreting basic financial reports.
Retail Store Manager
B & M, Hucknall | May 2012 – May 2015
Working at this busy store, my responsibilities included:
- Ensuring that all procedures and processes were in place and adhered to, so that the store operated effectively and performed to its maximum potential.
- Training new members of staff and driving performance through monitoring and mentoring.
- Delivering the daily, monthly and annual strategy to the team and ensuring everyone was on board.
- Working with the Buyers and other key personnel to ensure stocks were correctly maintained and products were available, without filling warehouses.
- Ensuring all members of the team complied with health and safety and sustainability processes and procedures.
I was made redundant from this role.
BA Leadership & Management | University of Lincoln
Completed 2012 (2:1)
A Levels | Lincoln College
Maths (A), English (B) and Business Studies (B).
GCSEs | Lincoln Comprehensive
9 GCSEs grade C and above including English (B), Maths (B) and Business Studies (B).
Chartered Management Institute
The Institute of Retail Professionals
The Institute of Sales Management
In my spare time I enjoy road cycling, hiking and mountaineering. I regularly visit the gym and love taking long walks in the countryside with my dog. I also like the occasional round of golf and travelling to sunny beaches when I get the chance.
John Stone – Supervisor
Costa Coffee, 59 Front Street, Arnold, Nottingham NG5 7EA
Phone: 0115 920 40 60
Lee Egbert – Manager
Oxfam, 142 Front Street, Arnold, Nottingham NG5 7EG
Phone: 0115 912 3456
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How to write a retail manager CV
Writing an effective retail manager CV is about understanding what employers are looking for when they hire for this role. The most important function of a retail manager is to maximise profits, while minimising costs. Everything else that you do as a retail manager is just a part of this over-arching responsibility. It’s therefore important to SHOW prospective employers on your CV that you are capable of achieving this!
Keep this number one task in mind when writing each section of your retail manager CV.
Name and contact information
It’s typical to give your name, address, phone number and email address as a minimum.
TIP: You might also like to add your LinkedIn and Twitter handles to the contact box, but only if these make a good impression. LinkedIn and Twitter are both seriously powerful ways to show a prospective employer that you’re actively involved in your field of expertise and you’re staying up-to-date with the latest industry news. If you’ve not yet set up your accounts or you haven’t been active for a while, it’s worth doing prior to a major job hunt. Spend some time each day looking over the latest stories for your industry, retweeting, sharing and commenting to involve yourself with the community. It’s also worth updating your LinkedIn profile with detailed information as there’s room for a lot more than you can fit on two pages of a CV (see more about creating a LinkedIn profile to complement your CV here).
TIP: If you don’t include Twitter and LinkedIn on your CV, remember that your prospective employer may check out your profile anyway. Whilst it’s not usually fatal to a job application that you’re not an avid user of these sites, it can be fatal if there are posts that reflect poorly on you. Carefully curate your profiles of these and any other social media sites you have used in the past to ensure there is nothing that might harm your chances of being awarded the position. Keep in mind also that a barebones profile can do more harm than no profile. Hint: photos of you getting trollied with your mates every weekend tell your employer you’ll be frequently hungover – or ‘sick’ – on a Monday. Employers DO make hiring decisions based on pictures like these so take care to make such images private.
TIP: This CV template has plenty of space for multiple contact details, so make sure you provide a contact number that you can actually answer and ensure any voicemail message is professional. Don’t give a landline unless you’re actually home to take the call – an employer really doesn’t want to speak to your mum and leave a message for a next-day callback.
TIP: Consider making a new gmail address for job applications rather than using an existing one, for a number of reasons. Firstly, you can choose an address that sounds professional, rather than firstname.lastname@example.org. Secondly, you can set up a forwarder from gmail to your current email address so you get instant notifications if an email lands in the new box (but do check it from time to time in case the notification goes to spam). Thirdly, any emails won’t get lost in amongst your Top Shop offers and Pizza Express coupons – so you’re less likely to make the mistake of missing out on that all-important communication. Finally, you can set up a custom email signature just to use for emails to prospective employers, adding a whole heap of professionalism.
TIP: What about your personal website – should you include a link to this? Again, this really depends whether the site paints a positive picture or not. If you’re updating it regularly with comments and posts about industry related news, it’s likely to leave a good impression with an employer – but if it’s old, stagnant and in need of a refresh, it’s best to leave it off. Again, having a personal website is a really powerful tool when it comes to job hunting as it gives you the opportunity to showcase your skills and tell the employer a lot more about you than you could otherwise include in a short CV document.
Your personal statement is a concise summary of why you’re right for the retail manager position that you’re applying to.
Before writing this statement, the starting point is always to review the job advert as this tells you what’s important to THIS particular employer. What qualifications, skills and experience are they looking for as a minimum? Try to confirm that you have these prerequisites in your statement.
If you claim in the statement that you have particular soft skills (such as communication and teamwork), try to back it up with evidence. For example, rather than writing
“I am excellent at leading and motivating a team,”
you could instead write:
“I have strong leadership skills, having lead a team of 5 that has successfully met and exceeded all its targets for the past 3 years.”
Your work history should go in reverse chronological order – i..e most recent first.
“This is the most common type of CV that you will probably be familiar with. Your employment and work experience is usually on the front page, listed in reverse chronological order (most recent experience first).” ~ Oxford Brookes University
For each position, give the:
- Job title
- Employer name and location (not the full address – just the town or city)
- Date you started and finished, e.g. “March 2015 – April 2016” or “May 2016 to date”.
Then detail your responsibilities and any key achievements.
TIP: Achievements are EVERYTHING in this industry so don’t simply list off your duties without showing employers how you’ve carried them out successfully. For each thing you write, use the ‘so what’ format, i.e.
- What did I do?
- So what? What was the quantifiable result? (Source: International Hellenic University)
For example, if you’ve increased sales, say how you did it, and what was the tangible result (percentage increase).
TIP: Try to write your history with the job advert in mind. For example, if the role you’re applying for clearly has a large emphasis on training and mentoring, make sure you give plenty of examples of how you’ve done this successfully in your current or past roles.
TIP: If the job advert is a little short on detail, try viewing job profiles for inspiration (for example, Retail Manager Job Profile on Prospects.ac.uk).
TIP: DO mention relevant voluntary experience, work experience placements, consulting/freelancing and casual work. If not directly relevant to the role, consider whether you acquired any transferable skills relevant to your target position.
TIP: DO use the job titles that the employer uses within their job ad. For example, if they’re looking for a ‘Senior Manager for Retail Store’, don’t use any fancy titles that past employers might have given you, such as ‘Director of First Impressions’.
Qualifications should be written from highest to lowest. If you have qualifications relevant to retail management, give a little more detail about these if you have room. For example, you might state which elective subjects you took or what topic you chose for your dissertation.
If you’re short of work experience, consider whether you acquired any skills during your studies that would be transferable to the role.
It’s not obligatory to include a skills section but it can help you to reemphasise that you have the skills this employer is looking for.
For hard skills, you can simply list the skill and optionally include your proficiency level (e.g. basic, intermediate, advanced).
Avoid simply listing off soft skills without providing evidence of how you’ve acquired or used them.
‘Memberships’ is another optional section that can add value if used properly. Consider joining a professional organisation and offering details on your CV, demonstrating standards and showing a passion for your industry. Retail managers might consider joining:
- Chartered Management Institute
- The Institute of International Retail
- The Institute of Sales Management
Your hobbies and interests section is another place where you can really add a lot of value to your CV. You might do this by:
- Detailing creative hobbies to show that you are a creative / ‘ideas’ person
- Detailing sports/teamwork hobbies and explaining that these have helped develop a range of transferable soft skills such as clear communication and teamwork
- Detailing health and fitness activities to show that you take care of yourself and therefore are less likely to have sick days
Many people these days leave off the references section as it adds little value. This is because an employer will ask for references once they are ready to offer a job anyway (in fact, most jobs are offered ‘subject to references’).
- Provide multiple contact points on their CV where they can be reached;
- Use Twitter to show industry integration, knowledge and participation;
- Use LinkedIn to expand on their CV and show industry integration, knowledge and participation;
- Have employer-ready social profiles; and
- Use their website to further showcase their skills and abilities.
- Do similarly tailor your cover letter to the exact role you’re applying for!
Happy job hunting!
You may also like: How to write a management CV
Originally published 26th November 2018.