Store manager CV template (Free editable Microsoft Word download)

An attractive Store Manager CV template with an extended profile summary and example information, ideal for a retail management position. This professional editable CV template in Microsoft Word has sample information for a retail store manager and includes an entry for an assistant store manager.

CV template details:

  • CV ref: #235
  • File size: 29kb
  • File format: .docx (Microsoft Word)
  • File name: Store_Manager_CV_template.docx
  • Fonts required: Calibri
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    Store manager CV template (Free editable Microsoft Word download)
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About this CV template:

This simple stylish CV template comes in Microsoft Word format, making it easy to edit to meet your needs. It has a soft teal border down the right hand side, with matching teal and grey standout headings. Much of the sample information uses bulleted lists to make it easier to scan through - and the achievements for each job role are highlighted, bringing them to the recruiter's attention.

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Text preview of this CV template:

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Jennifer Conner

Store Manager

123 High road, Arnold NG5 8DJ | 07984 111222 |


  • I am an established Store Manager with 5+ years of strong experience, 3 of which have been spent in a seasonally busy environment.
  • I have proven myself to be a highly capable leader with the ability to manage and motivate a team to secure consistent high performance.
  • My focus on driving store sales, increasing profitability and maximising performance has led to impressive results.
  • I have led a team of 12 for the past 3 years, taking them from hitting around 50% of their individual and store monthly targets at the start to hitting or exceeding target every month consistently for the past 29 months.
  • Over the same period we have exceeded our store targets every month and our store is currently ranked #4th for sales of 170 stores nationwide.
  • In my previous role, my creative ideas led to an impressive increase in sales and enquiries, whilst my management skills led to a substantial reduction in staff turnover.
  • I am looking for a new opportunity due to relocation.

Work history

Store Manager – The Chocolate Shoppe (TCS), Derby

April 2018 – date


  • Managing this busy city-centre store with a team of 12.
  • Dealing with all aspects of store management – recruiting, training, HR/operations, merchandising/visual, collating and analysing data, reporting to head office and making data driven decisions.
  • Driving team performance through effective communication of TCS vision and goals, and leading by example.
  • Ensure all sales related policies and procedures are maintained.
  • Ensure all staff provide the highest level of customer service.
  • Resolving all client complaints quickly and effectively.
  • Maximise all sales opportunities in-store through timely implementation of TCS promotions, offers and marketing initiatives.
  • Leading the team to increase membership sign ups and improve member engagement.


  • When I took over the team, they were hitting about 50% of their individual and team targets on average. For the past 20 months they have hit or exceeded all individual and team targets, every month.
  • Increased UPT from an average of 2.1 to 4.7 over the past 3 years.
  • Increased average transaction from an average of £5.98 to an average of £16.67 over the past 3 years.
  • During my 3 years as Store Manager, our store has gone from #129 to #4 in sales out of 170 branches nationwide.

Assistant Store Manager – Homebase, Derby

March 2015 – March 2018


  • Ensuring an elevated level of sales and service is practiced by all staff; leading by example.
  • Assisting the store manager in recruiting, training and developing the team of around 20 staff.
  • Assisting in ensuring the integrity of payroll / payroll process.
  • Evaluating staff performance and providing on-the-spot feedback in line with store objectives.
  • Resolving human resource issues quickly and effectively manner.
  • Ensuring store and personnel always look professional and on-brand, in line with brand guidelines.


  • Introduced several ideas to reduce staff turnover by 35% since taking the role
  • Increased store sales on particular lines by 15%+ year 1, 25% year 2 and 27% year 3 through introduction of my own ideas, including new area in front of tills for monthly promotions, female-focused DIY area, new caddy in front of tills with frequently needed items, new demo garden patch with bundled products
  • Drove kitchen enquiries up 35% in a year through introduction of new kitchen booth area with sample kitchen packages that I created and mocked up using CAD software.

Store Assistant – B & S, Derby

June 2013 – February 2015


  • Greeting customers, operating the till, processing transactions and refunds.
  • Ensuring shop floor is clean, tidy, well presented and fully stocked in line with company policy.


Through my current role as Store Manager and previous role as Assistant Store Manager, I have excellent references who will attest to the following skills and abilities:

  • Always exploring new and innovative ways to increase sales performance, with proven results.
  • Ability to multi-task and work under pressure.
  • Ability to plan and prioritise workloads and delegate accordingly.
  • Attention to detail and good retention.
  • Knowledge and skills to create a safe and secure store environment.
  • Capacity to grasp new concepts quickly.
  • Driven, energetic and target-orientated.
  • Effective leader with the ability to motivate others.
  • Able to react quickly and positively to changing priorities.
  • Responsible, hardworking, reliable.
  • Sales and customer service minded.
  • Self-confident, with plenty of determination and dedication.
  • Shrewd business sense and well-developed commercial awareness.
  • Skilled at coaching, mentoring and developing my team to deliver on the company’s goals and priorities.
  • Team player, collaborative, flexible.


Vision2Learn, April 2017 – April 2020

  • Level 2 Certificate in Customer Service
  • Level 2 Certificate in Business and Administration
  • Level 2 Certificate in Equality and Diversity
  • Level 2 Certificate in Lean Organisation Management Techniques

Redhill Academy, June 2013

  • 7 GCSEs grade C and above including Maths (B) and English (B)

Template details:

Here’s a full preview of page one of this Store Manager CV template:

Store manager CV template - page one

Here’s page two:

Store manager CV template - page two

How to write a store manager CV

Our Store Manager CV template includes helpful sample information to use when writing your own CV for a management or assistant management position. Here are some additional notes on each section to help you:

Personal information

Tip: DON’T include unnecessary personal details here, such as any protected characteristic: age, disability, gender reassignment, marriage or civil partnership, pregnancy / maternity information, race, religion or belief, gender, or sexual orientation (unless they are highly relevant to the job). Although it shouldn’t happen, including these details may lead to discrimination during the recruitment process. The only exception to this is if the employer has advertised for the characteristic because either:

  1. It is crucial for the job (an ‘occupational requirement’ – for example, the Catholic church can ask for a priest who is a Catholic), or
  2. The employer is seeking to help a disadvantaged or under-represented group and they cannot find a less discriminatory way to make their workforce more diverse.


Your profile appears underneath your personal details and should set out how you meet the requirements of the job advert.

Study the job advert carefully and pick out what seems to be most important to the individual recruiter. Adjust your CV a little for each application, taking these factors into consideration.

For store manager positions, employers are typically looking for three things:

  1. generally strong management skills
  2. leadership capabilities and
  3. proven ability to results (maximise sales and profitability)

Here is a very typical advert that reflects those three areas in different colours:

Store manager advert

In addition to addressing any specific requirements in the job advert, it is essential that you cover these three areas on your CV. Since employers typically read CVs in an ‘F’ pattern, the profile section at the top is a prime area to provide evidence that you have what the employer needs. The most powerful way to attract the recruiter’s attention is through actual results:

  • Have you personally (or has your store) hit or exceeded targets?
  • Has your team hit/exceeded their targets?
  • Have you increased sales / reduced employee turnover / increased satisfaction?

For each example, give actual figures – by how much? Try to attribute the increase to your work. If the team were already exceeding targets when you arrived, the fact that they continue to do so under your leadership still shows an effective leader.


  • Check out this list of action verbs from MIT which will help you frame your achievements.
  • On a typical CV, the profile section might be just 3 or 4 sentences long. However, it is perfectly acceptable to extend this as we have done in the example, provided that everything you include is focused (i.e. not simply claiming to have the required skills without providing evidence) and highly relevant to the specific job vacancy.
  • We’d recommend using a bulleted list for this section and any section of your CV that features a lot of text.

Work history

  • Give details of your work history with the most recent position first. Provide less or no detail for irrelevant positions (although you can note them to avoid creating an apparent employment gap).
  • For each position, focus on the responsibilities you had that are relevant to the target job vacancy. Researching the target company to fully understand their brand and vision can help you work out what’s important here.
  • After noting your responsibilities, create an achievement section. As in our example CV, there may be some overlap with your profile. Try not to simply regurgitate what you’ve already written – offer some additional details.
  • Use the list of action verbs from MIT to help you frame your achievements.


Offering a separate skills section is optional, since you will have provided evidence for having many of the skills in your work history and achievements. However, including these skills can help:

  • Show the recruiter that you fully understand the requirements of the job.
  • Increase your chances of your application moving to the next stage if the employer is using ATS software.

It’s not enough to simply offer a list of skills – you should say how you have acquired and used them.


Include your education with the highest qualification first or, if you have relevant vocational qualifications, include these first.

Some managers get into this area having taken a degree in business retail management or retail marketing. However, don’t worry too much if you don’t have high-level qualifications. Few adverts for store manager positions mention having a degree or indeed, any other form of educational experience. Employers for this position are looking for people with the right skills to do the job. Often those skills are learned from experience, rather than education.

If you have less work experience than might be ideal, you can bolster your CV with some online courses. Vision2Learn for example, offer free courses that lead to a Level 2 qualification in Customer Service, Business and Administration, Equality and Diversity, and Lean Organisation Management Techniques. All of these include valuable knowledge for a management position.

If you don’t have a degree, do include any GCSE/O Level and A Level results. You don’t have to list off all your results – just include the number of passes and mention Maths and English grades if they are C or above. Here are some examples of what you could write, depending on your grades:

7 GCSEs grade C and above including Maths (B) and English (B)

9 GCSES including English and Maths

GCSEs including English (C) and Maths (C)

9 GCSEs including English (B)


You don’t have to include a hobbies section on your CV and indeed, you may wish to leave it off if you are struggling for space.

Hobbies are worth including if they add value to your application – for example, sports coaching requires many of the skills that you will use as a retail store manager.


You don’t have to list references on your CV. Any recruiter who is interested in hiring you will ask for references anyway.

If you have some space and you want to include them, this is also fine. It can be worthwhile if you have particularly impressive references.

You can also include a quote from each reference if you want to – for example:

Jennifer was an exceptional manager and valued member of our team, meeting and exceeding targets for her store consistently throughout her employment.

If you have gathered any LinkedIn recommendations, you could also include extracts from these on your CV. They can be very powerful, providing third-party confirmation of your skills.

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