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How to write a store manager CV
Our Store Manager CV template includes helpful sample information to use when writing your own CV for a management or assistant management position. Here are some additional notes on each section to help you:
- Include your name, address, phone number and email address at the top.
- Include your LinkedIn handle, e.g. “LinkedIn: @jenniferconner”, if your LinkedIn profile is fully set up and adds value to your CV. Find out more about building a LinkedIn profile to complement your CV here.
- Include your Twitter handle if your Twitter profile is professional and you use your account to Tweet about industry-relevant matters. Find out more about using your Twitter account professionally here.
Tip: DON’T include unnecessary personal details here, such as any protected characteristic: age, disability, gender reassignment, marriage or civil partnership, pregnancy / maternity information, race, religion or belief, gender, or sexual orientation (unless they are highly relevant to the job). Although it shouldn’t happen, including these details may lead to discrimination during the recruitment process. The only exception to this is if the employer has advertised for the characteristic because either:
- It is crucial for the job (an ‘occupational requirement’ – for example, the Catholic church can ask for a priest who is a Catholic), or
- The employer is seeking to help a disadvantaged or under-represented group and they cannot find a less discriminatory way to make their workforce more diverse.
Your profile appears underneath your personal details and should set out how you meet the requirements of the job advert.
Study the job advert carefully and pick out what seems to be most important to the individual recruiter. Adjust your CV a little for each application, taking these factors into consideration.
For store manager positions, employers are typically looking for three things:
- generally strong management skills
- leadership capabilities and
- proven ability to results (maximise sales and profitability)
Here is a very typical advert that reflects those three areas in different colours:
In addition to addressing any specific requirements in the job advert, it is essential that you cover these three areas on your CV. Since employers typically read CVs in an ‘F’ pattern, the profile section at the top is a prime area to provide evidence that you have what the employer needs. The most powerful way to attract the recruiter’s attention is through actual results:
- Have you personally (or has your store) hit or exceeded targets?
- Has your team hit/exceeded their targets?
- Have you increased sales / reduced employee turnover / increased satisfaction?
For each example, give actual figures – by how much? Try to attribute the increase to your work. If the team were already exceeding targets when you arrived, the fact that they continue to do so under your leadership still shows an effective leader.
- Check out this list of action verbs from MIT which will help you frame your achievements.
- On a typical CV, the profile section might be just 3 or 4 sentences long. However, it is perfectly acceptable to extend this as we have done in the example, provided that everything you include is focused (i.e. not simply claiming to have the required skills without providing evidence) and highly relevant to the specific job vacancy.
- We’d recommend using a bulleted list for this section and any section of your CV that features a lot of text.
- Give details of your work history with the most recent position first. Provide less or no detail for irrelevant positions (although you can note them to avoid creating an apparent employment gap).
- For each position, focus on the responsibilities you had that are relevant to the target job vacancy. Researching the target company to fully understand their brand and vision can help you work out what’s important here.
- After noting your responsibilities, create an achievement section. As in our example CV, there may be some overlap with your profile. Try not to simply regurgitate what you’ve already written – offer some additional details.
- Use the list of action verbs from MIT to help you frame your achievements.
Offering a separate skills section is optional, since you will have provided evidence for having many of the skills in your work history and achievements. However, including these skills can help:
- Show the recruiter that you fully understand the requirements of the job.
- Increase your chances of your application moving to the next stage if the employer is using ATS software.
It’s not enough to simply offer a list of skills – you should say how you have acquired and used them.
Include your education with the highest qualification first or, if you have relevant vocational qualifications, include these first.
Some managers get into this area having taken a degree in business retail management or retail marketing. However, don’t worry too much if you don’t have high-level qualifications. Few adverts for store manager positions mention having a degree or indeed, any other form of educational experience. Employers for this position are looking for people with the right skills to do the job. Often those skills are learned from experience, rather than education.
If you have less work experience than might be ideal, you can bolster your CV with some online courses. Vision2Learn for example, offer free courses that lead to a Level 2 qualification in Customer Service, Business and Administration, Equality and Diversity, and Lean Organisation Management Techniques. All of these include valuable knowledge for a management position.
If you don’t have a degree, do include any GCSE/O Level and A Level results. You don’t have to list off all your results – just include the number of passes and mention Maths and English grades if they are C or above. Here are some examples of what you could write, depending on your grades:
7 GCSEs grade C and above including Maths (B) and English (B)
9 GCSES including English and Maths
GCSEs including English (C) and Maths (C)
9 GCSEs including English (B)
You don’t have to include a hobbies section on your CV and indeed, you may wish to leave it off if you are struggling for space.
Hobbies are worth including if they add value to your application – for example, sports coaching requires many of the skills that you will use as a retail store manager.
You don’t have to list references on your CV. Any recruiter who is interested in hiring you will ask for references anyway.
If you have some space and you want to include them, this is also fine. It can be worthwhile if you have particularly impressive references.
You can also include a quote from each reference if you want to – for example:
Jennifer was an exceptional manager and valued member of our team, meeting and exceeding targets for her store consistently throughout her employment.
If you have gathered any LinkedIn recommendations, you could also include extracts from these on your CV. They can be very powerful, providing third-party confirmation of your skills.