Blue layout general CV template in Word format – 2020 update

Remember our Helvetica Blue Layout CV template? We published that design, our 93rd template, three years ago. We've now given it a fantastic refresh with lots more white space, an updated font and a bigger focus on achievements. We hope you love the new look as much as we do!
general cv template free download,cv general template,cv template for general jobs,general cv template uk,general cv template word

CV template details:

  • CV ref: #206
  • File size: 33kb
  • File format: .docx (MS Word)
  • File name: blue-layout-word-cv-updated-2019.docx
  • Fonts required: Acme, Open Sans, Open Sans Light
  • Price:

About this CV template:

A brand new look for our old Helvetica template, with better spacing and a far bigger focus on achievements.

Click here to view a preview of this CV template (PDF)

Click here for our CV editing guide

Don't like this CV template? Find another:

Review this CV template:

Review Content

Text preview of this CV template:

This is a text-only preview - download the formatted Word file using the link above.

James Smith
Address: 123 The Street, The Town, NG1 234
Tel: 01234 567890
Twitter: @james_smith | LinkedIn: @jamessmith3 | Instagram: @james123 | Pinterest: @jamessmithmarketing


  • BA Hons Marketing (1st Class Honours)
  • Demonstratable track record of success supporting the marketing and commercialisation of multi million pound businesses
  • Strong digital and social experience and understanding
  • Strong team leader, with natural mentoring capabilities
  • Ability to anticipate issues and respond quickly, flexibly and creatively to solve problems and address commercial market challenges

Work history

April 2015 – date
Influencer Marketing Manager | BLUE MEDIA SEO

I am responsible for engaging and promoting the brand at every opportunity, managing and working with influencers’ PR agencies and creating engaging articles.

My main responsibilities include:

  • Managing budgets.
  • Tracking KPIs daily/weekly/monthly.
  • Maintaining strong relationships with current influencers and recruiting new influencers and brand ambassadors.
  • Providing communication across all business matters for creators, brand extensions, industry trends and revenue opportunities.
  • Monitor analytics to understand best practices.
  • Tailoring contracts to each influencer.

March 2012 – March 2015
Digital Marketing Manager | HODOWN MEDIA

My responsibilities included:

  • Planning and executing web, SEO, email and social media campaigns.
  • Planning and executing offline marketing campaigns.
  • Maintaining, improving and growing clients’ social media presence.
  • Planning and writing content for digital and print media.
  • Forecasting, measuring and reporting performance of campaigns.


I designed an email campaign for Client LD which generated 534 new sign-ups to their online music lesson subscription (approx. 43% of the list).

I created a killer piece of content for Client RD which attracted 40+ high quality links for their website.

Through promoting my weekly blogs for Client RT through a brand new newsletter and social media, I increased the client’s website traffic by 45%/month in six months.

My social campaigns for Client UY helped grow their mailing list from 52 subscribers to 5,621 active subscribers over 3 months.


March 2010 – February 2012
Marketing Executive | BIG HAND MEDIA

My role at this busy agency included:

  • Creating and optimising all email campaigns via a CRM.
  • Managing and developing all social media activities including content creation and analytics.
  • Managing both paid and organic search campaigns using advanced SEO techniques and Google AdWords (PPC).
  • Creating copy for press releases, blogs, newsletters and website content.
  • Running advertising and print campaigns.
  • Line management of one direct report.
  • Budget management.

January 2008 – February 2010
Marketing Junior (PPC) | SEO2U

In this role I worked with a wide portfolio of clients where I set up websites and managed accounts with the goal of increasing visitors, calls and return on investment using paid advertising. I also planned and executed landing pages for dedicated product ranges or services and optimised the user experience.


  • Experience in setting up and optimizing PPC and Google AdWords campaigns
  • Google Adwords Certifications
  • Intermediate HTML and CSS
  • Excellent written and verbal communication skills as well as strong time management skills • Good attention to detail with a high level of accuracy.
  • Highly creative with experience in identifying target audiences and devising digital campaigns
  • Highly capable of brainstorming and presenting new creative growth strategies

Hobbies and interests

When I’m not at work, I love going to the gym and keeping fit. I enjoy running and I regularly take part in half marathons, sometimes raising money for charity.
I also love rowing and take part in local competitions several times each year.


Nelly Roberts, Manager, Blue Media SEO, 123, High Street, Nottingham NG1 234 | 0115 9123456

George Lee, SEO Manager, Hodown Media, 234, High Street, Nottingham NG1 456 | 0115 9234567

“James is a highly competent at planning and executing web, SEO, email and social media advertising campaigns.”

“James has the innate ability to brainstorm and present incredible new and creative growth strategies.”

“James has real knack for generating truly original ideas and methods which constantly exceed clients’ expectations.”

Content credit:

Some of the content in this CV has been adapted from Total Jobs

Template details:

A smart two-page general CV template created using tables, with a focus on your career and achievements. Extra space for reference quotes is included.

Blue layout general CV template: page two

Here’s page two of this template:

Blue layout - page 2

Fonts required for this general CV template:

Acme (this is used for the quotation marks):

Open Sans:

Quick tip:

You’ll find it easier to edit this general CV template if you turn on text boundaries. Here’s how:

What’s new with this general CV template?

Here’s the old version of this CV:

Old blue layout CV template

Helvetica Blue Layout Word CV template (free)

Blue layout general CV template – so what’s changed?

We like to keep our readers up to date with the latest CV templates. In our new design above we’d like to inform you of what’s changed and how great this new one is. Read on to find out more…

More space for social

It’s now more important than ever before to demonstrate to employers that you are immersed in your industry, and particularly for certain jobs (Politics, Marketing and Law are examples). We’ve therefore included a lot more space for your social profiles on this updated version.

Space for references

Although we always include space for two references at the bottom of our CV templates, we’ve also included space in this version for small quotes from those references which adds to your credibility. You won’t come across another CV that does this – it adds a nice touch!

Space for achievements

Nowadays, with applicants ten-a-penny, recruiters are more interested in what you’ve achieved than what your job description was. That’s why we’ve included a generous space on page two for you to wow employers with what you’ve achieved in previous roles. Your past performances and accolades are more likely to impress than a simple list of skills, tasks and responsibilities. You need to show the employer what you’re capable of.

A better font

Whilst we love Helvetica, we think there are lots of other fonts that offer a crisp, easy-to-read experience. Open Sans is a firm favourite (as you can probably tell from the number of CVs we have which use it) and that’s why we’ve switched to this lovely free font in the updated version. Furthermore, you can revert back to Helvetica if you wish, or any other font of your choosing.

If you’re not sure which font is best to use, here’s a great infographic from the Undercover Recruiter.

There’s more space

Today’s CV layout standards require clean fresh designs and our previous design felt a little cluttered. That’s why this updated version has a lot more space, making it more legible and easy-on-the-eye.

A second page

Our original version of this template had just one page, and our updated version has two. Because the template has been built with tables, it’s a little tricky adding a second page yourself. We’ve done all the work for you so you have as much room as you need (and sections can easily be taken away by deleting rows).

Example information

Our old version of the template had place-holder information – the new version has real-life examples to help you write your own awesome CV!

Do you love the new version of our Blue Layout CV, or did you prefer the old version? Leave us a review or comment below!

About Jen Wiss-Carline

Jen Wiss-Carline has been a Senior Manager and Consultant for several sizeable companies which included dealing with all aspects of staff management and recruitment. She is also a Solicitor and Chartered Legal Executive, having been admitted as a Fellow in February 2006.

3 thoughts on “Blue layout general CV template in Word format – 2020 update”

    • Hi Sam – although tables aren’t the biggest worry (text boxes cause far more problems) if you’re applying to a large organisation that may be using ATS-software, it’s recommended to use a simpler CV layout such as our ATS-friendly CVs. If you do decide to use this CV when applying to a business that uses ATS, I would suggest removing the images. Hope that helps! 🙂

Leave a comment

Download one of our 225 FREE Word CV templates - no registration required!GO