Text preview of this CV template:
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You can adjust the size of the grey rectangle if your name needs more or less space.
NB : This template was originally published 12th December 2018. We have since then completely refreshed the content and changed the layout so that your information is not contained in tables.
Formatting your digital marketing CV:
It doesn’t matter how skilled, experienced and qualified you are for a digital marketing role if your CV layout doesn’t look professional. There are two main aspects an employer looks for when short-listing for interviews – presentation and content.
Your application has to not only look professional but also offer the employer the skills and qualifications they are looking for in a well written and well structured CV.
It can be very easy to focus so much upon what we write within our CV that sometimes the layout can take a back seat. No matter what role you’re applying for, here are some dos and don’ts for your CV layout
Stick to two pages
The standard amount of pages for a CV is two, and although there are some exceptions to this rule, they won’t typically apply to digital marketing roles.
To help keep the word count down, avoid irrelevant detail. You don’t have to list every single task for each of your past roles – instead only focus on the most relevant.
Use a professional font
You can’t go wrong with the standard Times New Roman (used in this digital marketing CV), but there are also some other fonts which look professional and are acceptable on a CV. Fonts like Garamond, Arial, Calibri, and Cambria are all recognised as acceptable fonts for a CV or resume.
The font and size you choose is designed to make your CV not only look professional but should be easy to navigate. Remember, the hiring manager will have lots of CVs to read through, so the right font is a must. The bulk of your text should be 11 – 12pt, depending on which font you’ve chosen (Garamond, for example, will definitely need to be 12pt, but Times New Roman looks just fine at 11pt).
Use reverse chronological order
Your employment history should be in reverse chronological order, with your most recent or current role at the start. Include all roles to show that you haven’t had any significant gaps in employment, but give more detail for those roles which are especially relevant to the job.
Use correct spacing
Each section of your CV should be adequately spaced apart allowing the reader to easily move from one to the next. Be careful not to distance your sections too much as this will use up a lot of valuable space, and when trying to stick to two pages this could make things much harder.
Highlight your best features
Always bring your strengths to the attention of the employer in your objective at the top of the CV. For example, if you are lacking in work experience, try to focus upon your best skills and education. This is especially important to recent school leavers (find out more about writing a school leaver’s CV here).
Take note of the skills required from the job advert and make sure that your layout makes them easy to find. If the job advert is thin on the ground as to what is required, check out Prospects for inspiration.
Use bullet points
Rather than lump everything into one lengthy paragraph you should use bullet points. Whilst this might be an obvious choice for lists of skills, it also works well to break up lengthy sentences. Ensure you are always concise and straight to the point – employers don’t have time to spend reading through long paragraphs!
Focus on achievements
For all digital marketing roles, prospective employers will want to know what results you’ve achieved. Sure, it’s important to list off your responsibilities – it helps employers see what kind of tasks you’ve done in the past. But results are everything in this profession, so let the numbers speak for themselves. Don’t be afraid to attach two or three examples of your work or a more comprehensive analysis of past results to the back of your CV for the employer to see.
List off your hard skills
Make sure you include relevant hard skills on your CV, even if the job advert doesn’t request them specifically. Hard skills that employers typically value in digital marketers include:
- Ability to set up and use Google Analytics and Adwords to an advanced level
- Skills with Adobe Creative Suite (Photoshop, Dreamweaver, InDesign, Premiere Pro, Illustrator etc)
- Some basic coding knowledge (HTML, CSS)
- Ability to set up and analyse campaigns across social media channels
- Ability to use email software e.g. MailChimp for email marketing
- Ability to use a content management system
- Use of MS Office – particularly Excel
- Strong copywriting and editing skills
Not all of these will be relevant to every role, but skills of this type are desirable. For each, give your skill level (e.g. basic, intermediate, advanced).
Get certified if you need to
Unless you’ve got absolutely solid results that you can actually prove, we’d recommend getting some qualifications or certification under your belt. This can help you stand out from others and show that you really do know what you’re doing. Some examples of valuable qualifications include: